Whether for a single hospital or a multi-hospital system, bringing alignment of strategies to engage consumers / patients, community physicians, and employed physicians and clinicians is a significant challenge. Increasing engagement with consumers (people before they become patients), patients, caregivers, and the sharing of clinical information should not be an afterthought. Our team’s deep and diverse experience provides perspectives and understanding of current and future trends essential in planning your path through this maze of shifting payment models and technology needs.